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Samuel “Doc” Eisenberg, 98, a Russian immigrant who founded Plain Old Pearson’s Wine & Liquor in D.C.,and who built  it into one of the largest volume stores in the area

died Oct 30 at Sibley Hospital.

“Doc” founded the store about 71 years ago,and became a wildly successful merchant who offered discount prices, innovative merchandising, and humorous, opinionated newspaper advertisements.

He did whatever would help sell beer, wine and spirits,, including special appearances by a billy goat and by the Budsweiser Clydesdales. He photographed 10 “mystery men in Lone Ranger-style masks,whose mission was to sneak looks at competitors’ prices all over town.A chalkboard “stock exchange” updated those prices three times a day.

Doc ran a six-part series of ads to tell the story of the rise from a $20-a-day business in the tiny corner of a drug store to $2,000,000 a year.

Born in the Ukranian town of Rovno in 1906, Mr. Eisenberg came to Washington with his family in 1918.As a teenager, he sold newspapers on the streeet for 2 cents, a penny less than the other  newsboys, who promptly beat him up.

He graduated from Eastern High School, and from George Washington University as a pharmacist. In 1933, he married and bought Pearson’s Pharmacy at 2448 Wisconsin Avenue. According to the Prohibition-era laws, customers could buy liquor if they had a prescription, so Doc cleared a shelf for liquor. That prescription was soon outselling all others;luckily, prohibition was repealed at the end of the year.

He opened “Pearson’s Annex,”, the liquor emporium, a few doors away from the pharmacy seven months later. He owned both businesses until the 1940’s, when he sold

the pharmacy to concentrate on the renamed annex, which reflected his “plain  old style” of sales. But he kept his pharmaceutical nickname, “Doc”.

Mr. Eisenberg put his son in charge of the wine selection. The time was right;wine prices were starting to escalate. By 1961, Plain Old Pearson’s hit on a new retailing idea-a futures market on cases of wine. Its ads featured Walter boarding a TWA jet to Europe, with a blank check in his hand, to buy up cases of the most promising vintages.

He was an “UNUSUAL DOC”


LarryRosen.Org    Lazer66@MSN.COM







World War II Book by Daniel Drooz

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Looking Back to June 1945

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Around June 1945 I was in the Camp Kilmer Jersey port of embarkation with the rest
of all m;y 42d Rainbow Division veterans other than the Rainbow Division Infantry
units who had already traveled to Europe.
We were not informed of our destination but knew it was somewhere in Europe.
Some time after we be felt our huge ;hip begi;n its journey I observed some of
my buddies throwing up in their Army helmets.
We were directed to our three sleeping “beds” quarters -one above the other.
We were awakened early to go to breakfast, and then informed that our
next meal would be served in the evening—NO LUNCH MEAL!!
The next day some of us pulled guard, some of our group played cards
and some read read magazines.
Around lu;nch time, some sailors came forward offering sandwiches for lunch–
only $1.00 a sandwich-but called expensive in 1945.
After some time had elapsed we felt the ship stop an someone shouting
“YOU ARE NOWi IN MARSEILLES, FRANCE.!!! Outside , not far from the huge
ship many your kids were yelling–and extending their hands yelling
“BON BON !! Candy -Candy !! We threw them whatever ;candy we had savedk, observing many boys and girls.



Lady Pharmacist Shoots husband

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A recent newspaper article recorded that a woman pharmacist
shot her husband and then was sentenced to 7 12 years in


Amazon Plans Grocery Chain

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I recently discovered a publication that recorded that Amazon
plans to open dozens of grocery stores in several major U.S. citties.and the giant desires to broaden his reach in the food
Amazon has been focused on RETAIL,posing a threat to most
other retailers.
As previously mentioned, Amazon will not stop offering for
sale any product that is advertised for a lower price than any
of his competitors.


Changes on F Streer N.W/ Washington,DC busiiness activity

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During the 40’s and 50’s my friends and family members used to walk
up and down F Street,N.W. Washington,D.C. from 9th and F St NW to about 14th and F St NW visiting the many different retail businesses.
On recent visits to F Street I observed that most of the retailers had vanished, replaced by office buildings.

An unusuall memory I recall is that in the 40’s -50’s I saw a
legless man sitting on the sidewalk and small monkey solicit money
from pedestrians, in a cup and give cash to the legless gentleman.
Another hugh ehange is that movie theaters on F Street like the Capital
and Earle now called the Warner only charged one dollar $1.00 to enter
the movie house and enjoy a movie and stage show or different orchestras.
I remember seing Benny Goodman and his band doing a great job.
I also remember visiting a little “tavern” hamburger facility” dishing out
great hamburgers-small- but tasting very good.
A short time ago I read a a Washingtonl Post article that mentioned
that the legless gentleman was Mr. Brnstein and his monkey called
The Monkey man died in 1979 in Pensacola,Florida,,and news announced
-he had passed away leaving a large estate.


Walking on downtown F Street N.W.

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Kindly transfer blog posts “Walki;ng on downtown F Street,N.W.August 26,2019 to Larry’s blog www.larryrosen.org wrote draft wrote
aaround 11:a..m.
I hit Dashboard-Larry Rosen to reach my BLOG www.larryrosen.org kindly publish-I couldn’t find “PUBLISH” heading thanks Larry Rosen


1921 Tulsa race riots

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A deadly riot or Race Massacre whilch occurred on May 31, 1921 is probably unknown..to most people..
A white lynch mob apporoached a court house in Tulsa , Oklahoma where a black teenager was being jailed.
Some black war veterans attempted to protect the young man that resulted in the
death of approximately 300 black people and thousands viewed their homes destroyed by torches.

A Washington D.C. Post obituary page on Friday November 23  2018 published an article about Olivia Hooker who at 6 years old saw the massacre in which as many as 300 black people died.Thousands more saw their homes and livelihoods destroyed. Some people were burned alive, and 40 square blocks of business and residential property valued then at more than $1 million were destroyed.

Dr. Hooker later was among the first black women to serve in the Coast Guard and retired as an associate professor of psychology at Fordham University in New York. att age 103, she had also become one of the last known survivors of the Tulsa Race Massacre and an enduring witness to what is often regarded as the deadliest episode of racial violence  in American history-and one that was long an afterthought of history texts, if mentioned  at all.

On April 4, 1968 Doctor King’s sudden assassination triggered the D.C. Riot at which time my D.C. drug store on 14th Street, N.W. was burned down. One of my brother’s liquor store on D.C. was also burned down, and my other brother’s DC  5 and 10 was completely looted.

No one in my family of DC 68 riot victims ever re-opened.

This  coming April 4, 2019  marks  the 51st anniversary of the D.C. 68 Riot.





The Amazon Corporation Continues to Grow

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November 2018—-No doubt most  Americans have seen our Newspapers that have published the News that Amazon has decided to open two NEW LOCATIONS-One in Virginia and one in New York.

Many predictions of how this decision will affect local traffic and hiring of new employees have appeared in most News periodicals.

I live in a Maryland Adult facility that contains a separate mail room.

Many delivery notices attached to the mail boxes are visible to the residents informing them to pick up their purchases (no doubt from the Amazon Corp at the Main desk location).

I remember that many years ago many of the DC small drug stores established a small US Post Office section that received small and large postal packages.

Our main front desk area now resembles the mentioned US Post Office concessions that existed a long time ago.